Tips on How to Integrate Seasonal Design into Your Branding
Even if you deliberately avoid keeping track of the calendar, you can most likely tell when the holiday season is approaching. Whether it’s the chilly weather or the pumpkin spice, businesses are all aboard the hype train during the holidays and try to find creative ways of adding seasonal design trends into their brand.
Holiday branding is an amazing way of building your brand awareness, but do understand that you can go from spreading the holiday joy to seasonal overkill in a flash.
Before you jump into the holiday hype train, spare a minute or two to read out quick guide on how to implement seasonal design elements into your products and branding.
Let your logo spread the joy of the holidays.
Your logo is the forefront of your business, it is what tells the consumers what your business is about and the message you are trying to convey. The logo of the company speaks volumes about quality and the professionalism of your company, it is what gives the world an inside view of your company’s culture and background.
So try to use a holiday theme, try to give your logo a subtly holiday makeover and try to use the holiday palette as opposed to your usual color schemes. Get into the holiday spirit and have some fun by decorating your logo with holiday icons such as pumpkins, snowman, or holly berries.
The key word here is subtle- don’t go too crazy with the holiday spirit, know that your logo still needs to represent the identity of your brand. You don’t want to overdo things and change up your logo to the point that customers and clients are no longer able to recognize it. Have fun with various seasonal design elements but keep the voice of the Santa hats and the pumpkins down so that your company’s voice can still be heard.
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Don’t be limited to the winter holiday seasonal design elements alone. Try to incorporate other seasons as well, most especially seasons that are specific to your region as well as industry.
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Social media and seasonal design trends.
Social media is the best place for companies to incorporate seasonal design trends.
You can ride with the seasonal tide by using a Facebook cover photo that has a holiday inspired design, for inspiration you can view here! Swap your Twitter header for a more seasonal one with an inviting and cozy message. Adorn your social media pages with messages and imagery that is appropriate for the season.
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You can make switching up logos and other banners for the season much easier with the help of various logo scheduler plugins so you can seamlessly change your logo throughout your various social media platforms and emails. Check this website out.
You can post blog contents that are relevant to the season if you have a company blog. Examply, if you have a company that deals with sustainable eco friendly products, then you might want to write a blog about eco friendly holiday decors and lighting.
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